SISSEL – THE NATURAL WAY OF SWEDEN
SISSEL – THE NATURAL WAY OF SWEDEN

For the love of Sweden.

For us, living swedish means, above all, living healthy. In Sweden, people live in harmony with nature. We enjoy fresh air, clean water and healthy forests. Sport and health play a big role. Swedish food is natural and original, the swedish lifestyle is characterised by charming clarity. For us, one thing is certain: we love Sweden. Just like that. And completely naturally.

A Swedish-German success story

The success story of SISSEL® products began 35 years ago in Sweden: a Swedish woman suffers – like so many people – from neck pain. In 1986 she looks for the most natural and healthy way to combat her pain. She develops a special pillow: The SISSEL® neck pillow. It offers natural, effective support for the lower cervical spine and quickly becomes a bestseller beyond the borders of Sweden: doctors, therapists and above all the "neck-afflicted" population are thrilled.

The swedish-german brothers Jens and Lars Friebel learned about the neck pillow from their swedish mother Margareta Friebel. The neck pillow with its unique shape helped her too. In 1989, the brothers decide to introduce the neck pillow, now called SISSEL® Classic, to Germany. It quickly becomes an absolute bestseller not only in Germany but almost all over Europe and has sold millions of copies to this day!

SISSEL CEO Jens Friebel und CFO Lars Friebel

In 2002, the next milestone in the Swedish-German success story followed: the two brothers - together with other business partners - took over the SISSEL® brand and moved the international headquarters to their home in the beautiful Pfalz. SISSEL® becomes a high-quality health brand. Today Jens Friebel is CEO of SISSEL® and is supported by his brother Lars as CFO. Sweden and Germany are still the most important SISSEL® production countries, something all current shareholders (Novacare GmbH Germany, SISSEL® France and Hospidex Belgium) are very proud of.

In the meantime, many international clinical studies have proven the excellent effectiveness of the anatomically shaped neck pillow with which the SISSEL success story began. Over the past decades, SISSEL has developed a wide range of other health and fitness products with the aim of guaranteeing users an improved quality of life around the clock.

SISSEL® has set milestones in each of its product areas:

  • 1980s // "healthy sleeping" – SISSEL® neck pillow
  • 1990s // "healthy sitting" – SISSEL® SitFit
  • 2000s // "healthy moving" – Pilates equipment
  • 2010s // "well-being" – Myofascia training
  • 2020s // Combination of theme worlds
As the latest innovation in the new decade, the SPINEFITTER by SISSEL® combines the areas of "healthy movement" and "feeling good": it is based on the idea of a German physiotherapist and was developed by Jens Friebel and his team. The SPINEFITTER by SISSEL® uniquely combines the massage of the muscles along the spine and is a versatile therapy and training device – the next SISSEL® milestone for the 2020s!

SISSEL schwedische Flagge
SISSEL CEO Jens Friebel und CFO Lars Friebel

We love Sweden.

For us, living swedish means, above all, living healthy. In Sweden, people live in harmony with nature. We enjoy fresh air, clean water and healthy forests. Sport and health play a big role. Swedish food is natural and original, the swedish lifestyle is characterised by charming clarity. For us, one thing is certain: we love Sweden. Just like that. And completely naturally.